SEO & GEO Glossary

When an AI system references or mentions your brand, product, or content in its response. Citations can be explicit (with source links) or implicit (mentioning without linking).

The percentage of AI responses in your industry that mention your brand versus competitors. Key metric for measuring AI visibility success.

The corpus of text, images, and other content used to train AI models. For GEO, understanding what's in training data helps predict what AI systems know about your brand.

The presence and prominence of your brand, content, or products in AI-generated responses and recommendations. Measures how often and how prominently AI systems reference your information.

The clickable text in a hyperlink. Diverse, natural anchor text helps search engines and AI systems understand what your content is about.

Optimizing content to appear in direct answer formats across search engines and AI systems. AEO focuses on structuring information to be easily extracted and presented as featured snippets or AI responses.

OpenAI's conversational AI platform powered by GPT models. One of the most popular AI assistants with over 100 million users, making it a critical platform for GEO optimization.

How often AI systems cite your content when answering relevant queries. Higher citation rates indicate better GEO performance.

Anthropic's AI assistant known for nuanced understanding and safety. Popular among professionals for research and writing tasks.

The percentage of users who click on your result after seeing it. Important for both traditional SERP and AI-provided source links.

The rate at which you publish new content. Consistent velocity signals freshness and authority to both search engines and AI systems.

Search interactions that mimic natural conversation, with follow-up questions and contextual understanding. Common in ChatGPT, Gemini, and modern search engines.

Google's metrics for measuring user experience: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). Critical for both SEO and user satisfaction.

The number of pages search engines will crawl on your site within a given timeframe. Efficient crawl budget usage ensures important content gets indexed.

Creating newsworthy content and campaigns to earn editorial links from news sites and industry publications. Critical for building authority that AI systems recognize.

A metric (0-100) that shows the strength of a website's backlink profile. Higher DR sites are more likely to be cited by AI systems.

How long users spend on your page before returning to search results. Longer dwell time signals content quality to search engines and influences AI training data.

Experience, Expertise, Authoritativeness, and Trustworthiness. Google's framework for assessing content quality, increasingly important for AI citations.

The practice of optimizing content to appear in AI-generated responses from systems like ChatGPT, Google Gemini, and Perplexity AI. GEO focuses on making content more likely to be cited and referenced by large language models.

Google's multimodal AI model that powers Bard and will be integrated into Google Search. Combines language understanding with image and code capabilities.

Help A Reporter Out - A service connecting journalists with expert sources. Excellent for earning high-authority links and establishing expertise for AI systems.

A knowledge base used by Google and other systems to enhance search results with semantic information. Being in the Knowledge Graph improves AI visibility.

AI models trained on vast amounts of text data that can generate human-like responses. Examples include GPT-4, Claude, Gemini, and LLaMA. These models power most modern AI chat and search experiences.

The rate at which a website acquires new backlinks over time. Natural, consistent velocity is important for maintaining authority.

An AI-powered answer engine that provides sourced, real-time responses by searching the web. Known for transparency in citing sources.

Comprehensive, authoritative page covering a broad topic that links to related cluster content. Serves as the hub for topic authority.

The practice of crafting inputs to AI systems to elicit specific, high-quality responses. In GEO context, it refers to optimizing content to match common user prompts.

Retrieval-Augmented Generation - A technique where AI systems retrieve relevant information from external sources before generating responses. Used by Perplexity, Bing Chat, and enhanced ChatGPT.

Google's AI-powered search feature that generates comprehensive answers at the top of search results. Represents the future of Google Search.

The underlying goal behind a user's search query. Understanding intent (informational, navigational, transactional, commercial) is crucial for content optimization.

Optimizing for meaning and context rather than just keywords. Focuses on topics, entities, and relationships to match how AI systems understand content.

Standardized format for providing information about a page using Schema.org vocabulary. Helps search engines and AI systems understand content context and relationships.

A content strategy that organizes related content around a central pillar page. Helps establish topical authority for both traditional SEO and AI systems.

When a brand or website is mentioned without a hyperlink. These mentions still contribute to brand awareness and can influence AI systems.

Search queries answered directly on the search results page without requiring a click to a website. Includes featured snippets, knowledge panels, and AI-generated summaries.