Genmark AI vs HubSpot
Facts checked October 20, 2026
HubSpot offers two things for AI search. The AI Search Grader is a free, one-time check of what ChatGPT, Perplexity and Gemini say about your brand. HubSpot AEO is the ongoing product: it runs 25 prompts daily across ChatGPT, Gemini and Perplexity for $50 a month, with a 28-day free trial, and it is also included in Marketing Hub Professional and Enterprise, where recommendations draw on your CRM data and you act on them in HubSpot's content and social tools.
Genmark AI is built for teams that want more engines, more tracking volume and content and site work in the plan, whatever CRM they use, with an optional expert-led program where our specialists do the work.
HubSpot is the better fit if
You already run marketing in HubSpot, you want AI visibility tied to your CRM and content tools, or you want a low published entry price ($50 a month) and a trial that starts today.
Genmark AI is the better fit if
You need Google AI Overviews or more than three engines, more prompt volume, content and site work in the plan, analytics and search tools connected, or a team to do the work.
The published facts, side by side
Quoted from each company's own site on the date above.
| Topic | Genmark AI | HubSpot |
|---|---|---|
| How you start | Enterprise: demo. Expert-led program: growth session and proposal. Starter and Growth: 14-day free trial. | HubSpot AEO: "28-day free trial, no commitment" with 25 prompts across ChatGPT, Gemini and Perplexity, or "Buy now for $50/month". "No additional HubSpot subscription required." Marketing Hub: "Get a demo". Free AI Search Grader: "No Account Required". |
| Published prices | Starter $129/month and Growth $299/month, each with a 14-day free trial; annual billing saves 20%. Enterprise and the expert-led program: custom. | HubSpot AEO: $50/month, or $45/month if you pay annually. Also included in Marketing Hub Professional ("Starts at" $800/mo, 3 Core Seats, plus a required one-time $3,000 onboarding) and Enterprise ("Starts at" $3,600/mo, 5 Core Seats, plus $7,000 onboarding). Extra prompts ("AEO Answers Limit Increase"): price not stated. |
| AI engines | Starter and Growth: ChatGPT, Gemini, Google AI Overviews, with Perplexity, Google AI Mode, Microsoft Copilot, Grok and Claude available as add-ons. Enterprise: all 8. | ChatGPT, Gemini and Perplexity on every option; engines are capped at 3. The free Grader analyzes "GPT-5.4 mini (OpenAI), Perplexity, and Gemini (Google)." |
| Tracking volume | Visibility prompt responses per month: 3,000 (Starter), 6,000 (Growth), custom (Enterprise). One response is one prompt on one engine, one time. Daily, weekly or on-demand runs. | 25 prompts and 2,500 answers per month (HubSpot AEO, its trial and Marketing Hub Professional); 50 prompts and 5,000 answers per month (Marketing Hub Enterprise). Each prompt runs daily across 3 engines. One owned domain per setup; no competitor limit. |
| Content and execution | Content Creation pieces per month: 10 (Starter), 25 (Growth), custom (Enterprise). Deep Content Audit pages: 100 / 250 / custom. Site readiness checks: 4 / 8 / custom. Prioritized recommendations from Growth up. | Visibility score, sentiment, competitor share of voice and citation analysis. Recommendations ranked High, Medium or Low (for example a new page, a technical fix, a video, a LinkedIn post or third-party outreach). In Marketing Hub Professional and Enterprise, you act on them in HubSpot's content and social tools; for blog recommendations, "one click generates a research-backed draft in your brand voice." |
| Agencies | Agency multi-business management and white-label reports on Enterprise. | Not described on its AEO pages. Separate brands are tracked with additional HubSpot AEO instances or the Brands add-on (price not stated on those pages). |
| People included | Email support (Starter), priority email (Growth), dedicated account management with SLA (Enterprise). Optional expert-led program where our specialists do the work: a 3-month initial engagement, then a minimum 6-month or annual commitment; scope and price set in a proposal. | Marketing Hub Starter: email support. Professional and Enterprise: email and phone support. Support for standalone HubSpot AEO is not stated. Done-for-you AEO services are not described on its AEO pages. |
| Integrations | Google Analytics, Search Console, Bing Webmaster Tools and Microsoft Clarity on every plan. Enterprise: publishing to WordPress and Vercel, Agent Crawl Analytics from server and CDN logs (connectors in beta: Cloudflare Logpull on Enterprise zones, AWS CloudFront and ALB, Google Cloud Storage, Vercel and HTTP log drains, SFTP, cPanel, Kinsta), matching 100+ crawler signatures including GPTBot, ClaudeBot and PerplexityBot; MCP and API access. | Built into the HubSpot CRM: on Marketing Hub Professional and Enterprise, prompts, products and ideal customer profiles are suggested from your CRM data. HubSpot Marketplace: "Over 2,000 leading apps and web services available." Analytics or Search Console connections for AEO are not stated. |
| Security and compliance | Single sign-on on Enterprise. We do not publish a SOC 2 report. | HubSpot-wide: a confidential SOC 2 Type 2 report on request and a public SOC 3 report. SAML-based SSO "with any hub at the enterprise tier level." AEO-specific security is not stated. |
HubSpot counts prompts and "answers per month"; Genmark AI counts prompt responses per month. HubSpot does not define an answer on these pages, so both are shown as published. HubSpot's AEO product page carries a "Beta" label.
Where HubSpot is stronger
- A low published entry price: HubSpot AEO is $50 a month ($45 if you pay annually).
- A longer trial: 28 days, versus our 14 days.
- Perplexity is included at every level. Our Starter and Growth plans offer it as an add-on.
- CRM and content tools in one place. On Marketing Hub Professional and Enterprise, prompts and recommendations draw on your CRM data, and HubSpot says you can "write a blog post, share to LinkedIn, or engage on Reddit" without switching tools.
- A free, one-time AI Search Grader with no account required, and a large ecosystem: over 2,000 marketplace apps.
- Published security documentation: a SOC 2 Type 2 report on request and a public SOC 3 report. We do not publish a SOC 2 report.
Where Genmark AI is stronger
- More engines. HubSpot AEO is capped at three (ChatGPT, Gemini, Perplexity). Genmark AI includes Google AI Overviews on every plan and covers eight engines on Enterprise, including Google AI Mode, Microsoft Copilot, Grok and Claude.
- More tracking volume on self-serve plans: 3,000 (Starter) and 6,000 (Growth) prompt responses a month, run daily, weekly or on demand.
- Content and site work in the plan: Content Creation pieces, Deep Content Audit pages and site readiness checks each month, with no CRM or content suite required.
- Google Analytics, Search Console, Bing Webmaster Tools and Microsoft Clarity connect on every plan, and Enterprise publishes to WordPress or Vercel.
- Agency multi-business management and white-label reports on Enterprise, and a done-for-you expert-led program. HubSpot's AEO pages describe neither.
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Questions people ask
No. The AI Search Grader is a free, one-time snapshot. HubSpot AEO is a paid product that runs your prompts daily across ChatGPT, Gemini and Perplexity, for $50 a month or included in Marketing Hub Professional and Enterprise.
No. HubSpot says standalone AEO needs no additional HubSpot subscription. The CRM-based prompt suggestions and in-app content tools come with Marketing Hub Professional and Enterprise.
HubSpot AEO is $50 a month for 25 prompts on three engines. Genmark AI Starter is $129 a month and Growth is $299, each with a 14-day free trial; Enterprise starts with a demo. Every Genmark AI plan includes Content Creation, Deep Content Audit pages and site readiness checks.
Not according to its own pages, which list ChatGPT, Gemini and Perplexity. Genmark AI includes Google AI Overviews on every plan.
Yes. Teams on HubSpot can keep AEO for CRM-linked recommendations and use Genmark AI for wider engine coverage and content and site work.
Sources, read October 20, 2026
- hubspot.com/products/aeo
- hubspot.com/products/aeo/how-to-use
- hubspot.com/products/aeo/ai-visibility
- hubspot.com/products/marketing/aeo
- hubspot.com/pricing/marketing
- hubspot.com/ai-search-grader
- knowledge.hubspot.com: Set up and analyze AEO
- legal.hubspot.com/security
- genmark.ai/pricing
- genmark.ai/expert-led-growth
Competitor facts come only from each company's own website, quoted in their units and not converted. See something out of date? Tell us and we'll correct it.
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