Genmark AI vs Scrunch
Facts checked October 20, 2026
Scrunch monitors how your brand shows up across AI platforms and adds an Agent Experience Platform (AXP), which serves AI agents a lightweight version of your site. It covers seven engines, publishes prices for two plans, and says it is trusted by more than 500 companies and agencies, including Lenovo, Skims and Crunchbase.
Genmark AI bills monthly, puts content creation, content audits and site readiness checks in every plan, and offers an optional program where our specialists do the work.
Scrunch is the better fit if
You want seven engines with Claude and Meta included, a published list not split by plan, you want AXP to serve AI agents directly, or you need SOC 2 Type II and strategy reviews built into a mid-market plan.
Genmark AI is the better fit if
You want monthly billing, content and site work in the plan, a 14-day trial, or a team to do the work for you.
The published facts, side by side
Quoted from each company's own site on the date above.
| Topic | Genmark AI | Scrunch |
|---|---|---|
| How you start | Enterprise: demo. Expert-led program: growth session and proposal. Starter and Growth: 14-day free trial. | 7-day trial of Starter, no credit card. Or book a demo. |
| Published prices | Starter $129/month and Growth $299/month, each with a 14-day free trial; annual billing saves 20%. Enterprise and the expert-led program: custom. | Starter $250/month billed annually ($300 month-to-month). Growth $417/month billed annually ($500 month-to-month). Enterprise: Custom. Annual billing includes a 17% discount. |
| AI engines | Starter and Growth: ChatGPT, Gemini, Google AI Overviews, with Perplexity, Google AI Mode, Microsoft Copilot, Grok and Claude available as add-ons. Enterprise: all 8. | ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta. Listed for the product, not split by plan. |
| Tracking volume | Visibility prompt responses per month: 3,000 (Starter), 6,000 (Growth), custom (Enterprise). One response is one prompt on one engine, one time. Daily, weekly or on-demand runs. | Starter: 350 custom prompts, 1,000 industry prompts, 3 personas. Growth: 700 custom, 2,500 industry, 5 personas. Key Topic monitoring unlimited. Near the limits, "you won't be blocked". |
| Content and execution | Content Creation pieces per month: 10 (Starter), 25 (Growth), custom (Enterprise). Deep Content Audit pages: 100 / 250 / custom. Site readiness checks: 4 / 8 / custom. Prioritized recommendations from Growth up. | AXP (Agent Experience Platform). Page audits: 5 (Starter), 10 (Growth). Insights, citations tracking and agent traffic monitoring on every plan. |
| Agencies | Agency multi-business management and white-label reports on Enterprise. | Agency packages on a separate page. White-label is not stated on the pricing page. |
| People included | Email support (Starter), priority email (Growth), dedicated account management with SLA (Enterprise). Optional expert-led program where our specialists do the work: a 3-month initial engagement, then a minimum 6-month or annual commitment; scope and price set in a proposal. | Customer success on all plans; 30-minute onboarding on Starter and Growth; strategy reviews on Growth and Enterprise; dedicated GTM team and quarterly executive support on Enterprise. |
| Integrations | Google Analytics, Search Console, Bing Webmaster Tools and Microsoft Clarity on every plan. Enterprise: publishing to WordPress and Vercel, Agent Crawl Analytics from server and CDN logs (connectors in beta: Cloudflare Logpull on Enterprise zones, AWS CloudFront and ALB, Google Cloud Storage, Vercel and HTTP log drains, SFTP, cPanel, Kinsta), matching 100+ crawler signatures including GPTBot, ClaudeBot and PerplexityBot; MCP and API access. | Integrations listed as a core capability without detail. Enterprise Data API on Enterprise. |
| Security and compliance | Single sign-on on Enterprise. We do not publish a SOC 2 report. | Google SSO on all plans; SAML and OIDC SSO on Enterprise. Homepage: "SOC 2 Type II compliant" and RBAC. |
Scrunch counts custom and industry prompts; Genmark AI counts prompt responses per month. Scrunch "page audits" and Genmark AI "Deep Content Audit pages" are different features, so the numbers are not comparable.
Where Scrunch is stronger
- Seven engines including Claude and Meta, listed for the product. Our Starter and Growth plans include three, with the rest as paid add-ons, and we do not track Meta.
- AXP, which serves AI agents a lightweight version of your site. We do not offer an equivalent.
- SOC 2 Type II, plus Google SSO on every plan. We offer single sign-on on Enterprise and do not publish a SOC 2 report.
- Strategy reviews from the Growth plan and a dedicated GTM team on Enterprise, with customer success on every plan.
- Named customers (Lenovo, Skims, Crunchbase, Penn State) and more than 500 companies and agencies by its own count.
Where Genmark AI is stronger
- A longer trial: 14 days on Starter or Growth, versus 7 days on Scrunch Starter.
- Content creation in the plan: 10 (Starter) or 25 (Growth) Content Creation pieces a month, custom on Enterprise, plus Deep Content Audit pages and site readiness checks. Scrunch's pricing page lists page audits and AXP, not content creation.
- Named analytics connections on every plan: Google Analytics, Search Console, Bing Webmaster Tools and Microsoft Clarity, plus publishing to WordPress or Vercel on Enterprise.
- A done-for-you option: our expert-led program, starting with a 3-month engagement, in addition to support.
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Questions people ask
Scrunch Starter is $250 a month billed annually or $300 month-to-month. Genmark AI Starter is $129 a month and Growth is $299, each with a 14-day free trial; Enterprise starts with a demo. The plans include different things, so compare features too.
Scrunch lists seven for its product, including Claude and Meta, without splitting them by plan. Genmark AI Starter includes ChatGPT, Gemini and Google AI Overviews, with Perplexity, Google AI Mode, Copilot, Grok and Claude as add-ons.
No. Genmark AI works on your existing site and content: site readiness checks, content audits and content creation.
Sources, read October 20, 2026
Competitor facts come only from each company's own website, quoted in their units and not converted. See something out of date? Tell us and we'll correct it.
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